Adam Swift Lucas is a graphic designer, publisher, and educator. He runs Specific Ideas, a multidisciplinary creative practice. Currently, it consists of two parts: the studio — a graphic design studio that seeks to create new structures for ideas through the meticulous arrangement of text and image; and the press — a small, independent publishing house that pursues a holistic creative process, providing care and consideration to the concept, design, typography, and production of each publication. These two parts are intertwined. Specific Ideas aims to operate at the intersection(s) of graphic design and publishing, making work in close collaboration with artists, writers, musicians, and other fine folk, for print, screen, and space.

A portion of the practice is dedicated to supporting social justice efforts through pro bono service. A focus of the press’s publishing output is artist books and editions because they are an especially accessible, distributable medium for ideas and an effective means for amplifying voices that are less heard. The press, formerly known as NOS Press, was founded in 2018 in Kansas City, MO. Specific Ideas tries to be as sustainable as possible in all aspects of its practice.