The debut billboard was created by Lynn Hopkins, a senior Illustration major at KCAI. The project came through the school’s Micro Agency Program, an immersive professional development course that connects students with real clients to develop purpose-driven campaigns. The class is taught by Professor of Illustration David Terrill.

Organizers say Hopkins’ bold, expressive artwork captures the spirit of Kanbe’s Markets and its mission to provide fresh, affordable produce to communities with limited access to healthy food.

As part of the creative process, Kanbe’s shared its mission with students: increasing access to fresh produce and reducing food waste. Hopkins says that message shaped his approach, inspiring him to focus on the joy that healthy meals and a strong sense of community can bring.

“I filled the children's faces with curiosity to encourage viewers to seek out fresh produce for themselves and their loved ones. I infused every brushstroke with color and expression to reflect the vibrancy of community life. It was a true pleasure collaborating with Kanbe's Markets, whose passion for the neighborhood reinforces my own,” Hopkins said.